The holy name of Krishna is transcendentally blissful. It bestows all spiritual benedictions for it is Krishna Himself, the reservoir of all pleasure. Krishna’s name is complete, and it is the form of all transcendental mellows.The holy name of Krishna is not a material name under any condition, and it is no less powerful than Krishna Himself. Since Krishna’s name is not contaminated by the material qualities, there is no question of its being involved with maya. Krishna’s name is always liberated and spiritual.It is never conditioned by the laws of material nature. This is because the name of Krishna and Krishna Himself are identical – Padma Purana
Lord Brahma, Prahlada Maharaja and Richika Muni’s son Mahatapa had combinedly incarnated as Haridas Thakur. Srila Haridas Thakur is the namacharya of our sampradaya and is an eternal associate of Lord Gauranga.Srila Haridas Thakur had accompanied the Lord in most of His magnanimous pastimes. He was an empowered incarnation of the Supreme Lord who had appeared just to set an example for all of us to follow. He had delivered innumerable suffering souls by bestowing upon them the nectar of the holy name. Though being born in a family of Muslims, Haridas Thakur widely propagated that the chanting of Krishna’s holy names to be the Supreme spiritual practice, and preached how the Lord and His holy names are actually non-different. Thakur Haridas teaches us, that the holy names of Krishna are actually non-sectarian and that God is one though we might call upon Him by different names. The relationship between the Lord (supersoul) and the jiva(soul) is eternal and chanting of the ‘Hare Krishna Mahamantra’ is the most effective means to evoke and revive this eternal relationship, especially in this age of Kali.The Thakura used to chant Krishna’s holy names, 300000 times a day, a practice he continued till the very end of his manifested pastimes.