Sri Advaita Acharya is also known as Gaura-ana Thakura, or who has caused Chaitanya Mahaprabhu, the Supreme Lord, to descend in this world. Seeing the degraded consciousness of the people in general, Advaita acharya began to consider how they could be delivered from the clutches of Maya (material illusion). He finally concluded that only the Supreme Lord, Sri Krishna Himself can deliver these souls from their suffering. Bhaktivedanta Swami Prabhupada mentions in his purport that just as a condemned person is delivered by the special favor of the chief executive head, similarly, the condemned people in this age of kali can only be delivered by the Supreme Personality of Godhead or someone who is empowered by Him. Sri Advaita Prabhu thought that His name ‘Advaita’ would befit Him, only if He could cause the Supreme Lord to descend and inaugurate the sankirtana movement. He knew very well that Lord Krishna becomes indebted to a devotee and sells Himself to one who merely offers Him a Tulasi leaf and a palmful of water. Considering this, Sri Advaita Prabhu began regularly worshipping the Supreme Lord with Tulasi leaves and Ganges water. With His loud voice, He called upon Him to descend into this material world. The place where Sri Advaita Acharya used to worship His saligrama sila with Tulasi and Ganges water, is presently known as ‘Babla’ and is located not very far from the Santipur railway station in West Bengal. Being pleased with His earnest prayers, Sri Chaitanya Mahaprabhu, the Supreme Lord, descended upon this world, in the year 1486 AD on the day of Phalguni Purnima.
Tulasi manjari sahita ganga-jale
Niravadhi seve Krishne maha kutuhale
Hunkara karoye Krishna-abeshera tyeje
Ye dhvani Brahmanda bhedi Vaikuntha te baje
(Chaitanya Bhagavata, Adi, 2.81-82)
He (Advaita Acharya) incessantly served Lord Krishna with the help of Tulasi Manjari and Ganges water. Being empowered by the strength of Lord Krishna, He roared loudly. The sound of His loud roars penetrated the coverings of this material universe and resounded in Vaikuntha (spiritual world).
In Chaitanya Bhagavata , the Lord reveals to His associates that it was Advaita Acharya, who had called upon Him and caused Him to descend from vaikuntha (‘mohare anila nada vaikuntha thakiya…’). Srila Krishnadasa Kaviraja mentions in Chaitanya Charitamrta, that the merciful Lord Chaitanya had spread the sankirtana movement through Advaita Acharya and had delivered the world through Him.
yanra dvara kaila prabhu kirtana prachara
yanra dvara kaila prabhu jagata nishtara
(Chaitanya Caritamrta, Adi – 6.35)